Recently, eMarketer conducted a report about a comparison between time spent on mobile devices vs. desktops and laptops. The results were surprising. The numbers showed that many users are spending more and more time away from their non-mobile devices in favor of smart phones and tablets. In this report, eMarketer predicts that users in the US are expected to spend more media time on mobile devices rather than computers. They say: “US adults will spend 43.6% of their overall media time with digital this year, including 19.4% on mobile—compared to 19.2% on laptops and PCs. Time spent with mobile phones and tablets, excluding voice calls, has risen from 13.4% of all media time last year, and has nearly tripled since 2011.”
The underlying cause of this interesting shift may be the growing need for multitasking. It makes sense that someone who is watching a movie or the news may wish to use a mobile device at the same time. In its calculations, eMarketer takes both activities into account individually. Social networking and video consumption are the two biggest activities driving the rise of mobile use. “The shift from desktop to mobile, whether smartphone or tablet, is happening across a variety of activities, including social networking and digital video viewing. And tablets are key to the trend. As social networking and video reach plateaus in terms of share of total desktop time (around 29% and 18%, respectively), these activities are growing more quickly on smartphones, and especially tablets. The share of all tablet time spent with video, for example, will nearly double this year, from 10% to 19%.”
Based on these results, it wouldn't be far fetched to predict that smart phones and tablets will soon replace traditional devices in online access for movies and videos as well.