Global Mobile - Adapting to the Rising Market

Living on-the-go has become commonplace among business professionals. As a result, mobile access from devices such as smartphones has become increasingly crucial.  UberMedia pulled some interesting facts and stats and found that smart phone users use these devices for an impressive variety of tasks. It isn't a stretch, then, to deduce that mobile applications and their functionalities and availability to perform cross-device have a huge impact on their use. Here are the facts:

  • 27% of business travelers have changed their airline preference based on mobile usability
  • 54% use mobile wallet apps or payment systems
  • 33% use a tablet instead of a laptop for presentations
  • Smartphones have replaced some everyday objects such as newspapers (37%), day planners (46%), cameras (54%) and alarm clocks (56%)
  • 81% play mobile games at least once a week
  • 44% use finance apps at least once a day
  • 80% use sports apps once a week
  • 44% use shopping apps once or more a day

However, not only professionals place a heavy emphasis on using mobile phones. ReadWrite Mobile states that nearly all of today's populace has some form of such devices: “According to the ITU’s “facts and figures” publication, mobile penetration rates are now about equal to the global population – including an 89% penetration rate in “developing countries,” which currently have the highest mobile growth rates.”

For developers, this is wonderful news, but this also signifies that releasing applications on an international level will become essential for progress. A rising number of countries are adapting for the mobile lifestyle. With these changes, testing for localization issues and knowing how your app performs in different parts of the world will be very important for developers. During this metamorphosis, more and more applications need to be oriented towards this wide and global audience. Applications must be handled and fully scripted in multiple languages with all of their available functionalities.  Unfortunately, most testing tools are limited to English only text recognition. There is no robust support for other languages. What makes this situation even more frustrating for testers is the lack of tools that support multilingual apps cross-client. API or image based tools of the current market are singular client and singular language oriented.

ZAP-fiX for HP ALM fully supports functional, automated, and performance testing cross-client and cross-platform with its unique 1Script technology. Coupled with these base features, ZAP-fiX now enables testers to test different (or the same) applications in multiple languages while still maintaining the freedom of testing on any device at anytime without limitations!

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